Mike Roberts, Chief Creative Officer at Green Room

Mike Roberts


Chief Creative Officer
Green Room

Check out the incredible speaker line-up to see who will be joining Mike.

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Day 1 – The rise of the digital store

Friday, May 5th, 2017


12:00 Thinking ‘Anti-Digitally’ – Achieving human-centric retail experiences

  • Outlining the emotional journey between customer and brand in this Omni channel age

  • How to tactically use digital technology in the retail journey without negatively disrupting user experience

  • Fully understanding the role of digital in the physical retail journey – ensuring the needs of the customer are met each step of the way

  • Mapping the customer journey: how to ensure digital technology is only used when it is the best tool for the job