Myf Ryan

Chief Marketing Officer
Westfield UK

Myf joined Westfield Australia in 2008. Prior to joining Westfield, she worked for Nestle in Australia and New Zealand as well as Rothmans UK in England and Moscow in a wide variety of marketing roles. Myf has held the positions of General Manager of Marketing for Westfield UK in May 2010, Director of Marketing UK/Europe in 2013 and was appointed the role of Chief Marketing Officer, UK/ Europe in 2016.

Check out the incredible speaker line-up to see who will be joining Myf.

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Day 1 – The rise of the digital store

Friday, May 5th, 2017

09:45 Industry Presentation: Evaluating the mall’s evolving relationship with the retailer - How can this partnership be leveraged to converge physical and digital retail and offer your customers a unique in-store experience?

Assessing the past: where has Westfield successfully collaborated with retailers and partners to create unique shopping and entertainment experiences?
What have been the critical success factors for getting these partnerships right?
Perfecting the present: what’s in the works at the moment that will converge physical and digital retail to enhance customer experience?
What are the major opportunities presented to retailers and partners as a result of these current projects?
Foreseeing the future: what does the future have in store for shopping malls and retail in general?