Myf Ryan, Chief Marketing Officer at Westfield UK

Myf Ryan


Chief Marketing Officer
Westfield UK

Check out the incredible speaker line-up to see who will be joining Myf.

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Day 1 – The rise of the digital store

Friday, May 5th, 2017


09:45 Industry Presentation: Evaluating the mall’s evolving relationship with the retailer - How can this partnership be leveraged to converge physical and digital retail and offer your customers a unique in-store experience?

  • Assessing the past: where has Westfield successfully collaborated with retailers and partners to create unique shopping and entertainment experiences?

  • What have been the critical success factors for getting these partnerships right?

  • Perfecting the present: what’s in the works at the moment that will converge physical and digital retail to enhance customer experience?

  • What are the major opportunities presented to retailers and partners as a result of these current projects?

  • Foreseeing the future: what does the future have in store for shopping malls and retail in general?