Neil Mellors

Neil is a senior retail leader whose career accelerated from first class honours marketing graduate to category trading director in less than seven years, followed by a series of senior appointments. 

Neil is personally driven by a passion to exceed customer and colleague expectations and beat targets.  He has a track record of leading successful teams with a naturally open and inclusive management style focussing upon four key facets that support individuals to be the best that they can be. 

Recently, Neil’s career has diverted from trading into new store format development which has helped broaden his creative retail expertise whilst keeping customers and colleagues at the heart of his data driven and objective decision making.

In 2013, Neil led the design process and opening of three new format trials and has since led the roll out of this award winning design to over 100 Halfords shops. 

In 2014, Neil led the design process and opening of Halfords’ first ‘Cycle Republic’ shop in Central London, this format has since been rolled out to several UK cities and the 11th shop opens in April 2016.

Right now, Neil is leading a ‘Halfords Store of the Future’ project, building upon the strengths of the latest format  whilst seeking to ‘future proof’ the design by bringing together digital and physical elements to create a brilliant customer experience that will still be relevant and contemporary in the year 2021.