Norm Johnston

Global Chief Strategy and Digital Officer
Mindshare

Norm is currently responsible for leading Mindshare’s global digital specialists as well as managing the company’s strategy business division, a combined team of over 2,000 staff in 115 cities around the world delivering work for global clients such as Unilever, Nestle, Jaguar Land Rover, Chanel, and American Express. Norm is a member of Mindshare’s Executive Committee, GroupM’s Digital Board, and the GroupM Connect Advisory Board.

Norm regularly writes and posts opinions and predictions on digital marketing and trends. He recently won two prestigious WPP Atticus awards for his written work, the first-ever double award winner in a single year. Norm’s first book, Adaptive Marketing, was published by Palgrave Macmillan in September of 2015 and is available for purchase on Amazon and other fine book stores. You can follow Norm on Twitter @ntjohnston to read his latest views and news.

Jack Welch one said “there are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are taking Jack’s advice and leveraging real-time data, regardless of its size, to rapidly adapt their marketing activity to make it more relevant than ever to customers. As Norm will demonstrate, the increasingly synchronous data flow derived from digital channels can be used to adapt everything from pricing to product to promotions.

Check out the incredible speaker line-up to see who will be joining Norm.

Download The Latest Agenda

Day 1 – The rise of the digital store

Friday, May 5th, 2017

10:10 Guest Speaker: Adaptive Marketing: How you can use the increasingly synchronous data flow derived from digital channels to adapt everything from pricing to product to promotions

Jack Welch once said “there are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.” In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are taking Jack’s advice and leveraging real-time data, regardless of its size, to rapidly adapt their marketing activity to make it more relevant than ever to customers. As Norm will demonstrate, the increasingly synchronous data flow derived from digital channels can be used by retailers to adapt everything from pricing to product to promotions.