Richard Danks

Head of Strategy
Portas Agency

Richard has led the Portas strategy department for over five years, developing a unique approach to planning with a diverse group of strategists. Richard is an expert on brand strategy and communications planning and has worked for brands as diverse as Mercedes-Benz, First Great Western, Westfield and Royal Opera House.

Check out the incredible speaker line-up to see who will be joining Richard.

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Day 1 – The rise of the digital store

Friday, May 5th, 2017

09:45 Industry Presentation: Evaluating the mall’s evolving relationship with the retailer - How can this partnership be leveraged to converge physical and digital retail and offer your customers a unique in-store experience?

Assessing the past: where has Westfield successfully collaborated with retailers and partners to create unique shopping and entertainment experiences?
What have been the critical success factors for getting these partnerships right?
Perfecting the present: what’s in the works at the moment that will converge physical and digital retail to enhance customer experience?
What are the major opportunities presented to retailers and partners as a result of these current projects?
Foreseeing the future: what does the future have in store for shopping malls and retail in general?