Worth Darling

Worth’s role is two-fold. He actively drives the strategy on how Adidas digitalize their retail store’s and secondly, Worth manages the definition, creation & opening of the Adidas brand flagship stores. Previously, he has led the Adidas omnichannel team where they implemented a number of solutions including endless aisle, click & collect, ship-from-store and their store associate mobile program. In addition to this, Worth has led the cross-functional definition of their strategic plan for digitalizing retail. Worth’s current responsibility of managing brand flagship stores comes after a previous success of establishing a flagship store program for their Adidas Originals sub-label, where they opened the first Originals flagship in Berlin and now have six across the globe. Worth will be speaking about their journey to digitalize adidas retail stores, as well as providing real, tangible lessons and examples. Worth’s experiences within Adidas have exposed him to all angles of this journey – from working with IT to develop solutions, to driving specific omnichannel initiatives, to partnering with the brand on experiential tools, to leading the cross-functional and overarching strategy, to determining how to execute across a portfolio of stores, including those stores which sit at the top of the pyramid – brand flagships.