Antonia Jermendy

Antonia is an international retail executive with an expertise honed in the areas of in innovation, global business process development, and implementation. She achieves business success within the challenging environment of competitive, global, multi-channel retail. 

Since 2015, Antonia has been championing for change at Swarovski - market leader in the design, manufacturing, and sales of high quality crystal products – in the role of Head of Retail Innovation & Test. Her responsibilities include driving innovations in the area of retail systems, technology, and processes with the goal of providing a seamless service experience to consumers. Her work generates benefits for both consumers and store staff 

Antonia takes Swarovski’s rich history and culture of creativity as the jumping off point to drive the global company towards new retail frontiers. Antonia leads and manages tests for future business processes, tools, products, and technologies – always keeping the consumers and their needs in the forefront of all decisions. 

Antonia believes that innovation and creativity must have a strong root in facts and research. This is why she leads her team to establish transparent communication channels and key performance indicators (KPI) in order to foster fact-based decision making. 

Prior to her current position at Swarovski, Antonia was heading the Retail Process Management team for the EMEA region. She led and supported both global and regional projects that spanned across functions. She successfully drove and managed the rollout of a global retail solution in countries such as Hong Kong, Singapore, Mexico, Benelux, and Japan – marking one of the biggest projects of its kind in Swarovski’s long history. 

Antonia brings over 10 years of experience and a whole lot of enthusiasm into the world of retail.