Future Stores Europe 2016 (past event)
24 - 25 May, 2016
Contact Us: 44 (0) 20 7368 9894
Day 2 – Future in-store innovations
08:00 - 08:50 Registration and Opening Remarks
08:50 - 09:00 Chairperson’s Opening Remarks
09:00 - 09:20 Keynote: How to create a compelling case that secures the buy-in you need on every level
-
How to sell a concept to all stakeholders, get buy-in from the franchisees and engage employees
-
The critical success factors of a strong proposal and the importance of change management
-
The importance of demonstration ROI in your pitch, but also appealing to hearts and minds
-
Who you should engage at which stage to get the full stakeholder buy-in you need
-
Why you need to engage on every level to ensure a successful store and brand transformation
09:20 - 10:00 Interview: Deciding where to invest to get a ROI: Which new digital concepts offer true customer value and which are just retail vanity projects?
10:00 - 10:40 Panel: Shifting internal culture- How to inspire and empower your employees to move away from traditional thinking and embrace new digital concepts despite past negative experiences
How to shift internal culture to move away from more traditional thinking and embrace new innovations
Which are the right digital tools to enhance the role of staff in-store: How to educate them as to how to use these tools, as well as when
Identifying opportunities to train and develop: how to maximise staff interaction with new technologies
How to navigate traditional company culture roadblocks to embrace the new digital world
How to get the buy-in from in-store employees when introducing new digital and physical elements in light of past negative experiences
10:40 - 11:00 Inspirational Keynote: Reimagining the future of retail: How to inspire innovation that enhances shopper missions through new technologies
-
How to put the customer experience at the heart of the focus for retailers
-
How to exploit innovative new technologies to enhance shopper missions
-
Identifying areas for innovation: assessing new digital advances and how they influence the in‐store experience
-
How to keep stores relevant in a digital age
Eric Olson
Former Group Manager- Technology Strategy & InnovationNordstrom
11:00 - 11:30 Morning Coffee Break
Track A - Evaluating New Payment Options
11:30 - 12:15 Panel: Deciding on the right payment options for your store- What are the pros and cons of the new wave of payment types?What are advantages and disadvantages of implementing:
o Scan and shop
o Self service kiosks
o Central till points
o Contactless payments
o Mobile payments
When does it make sense to use each type of payment option?
Are we in danger of confusing customers with too much choice?
Which payment type achieves the right balance between making payment options secure and user friendly?
Track B - Innovating The Customer Journey
11:30 - 12:15 Our Omni-Channel Shero: Exploring how Omni-channel customer experience has become a brand differentiator-
Exploring how Omni-channel customer experience has become a brand differentiator
-
Examining the ways in which connected consumers use Omni channel retailing for their information, choice and convenience needs
-
In which ways can facilitating Omni channel behaviour raise brand awareness, drive loyalty and increase customer value?
-
How does Omni channel retailing help to drive customer in-store frequency and purchasing rates?
Track C - Avoiding The Technology Disconnect
11:30 - 12:15 Exploring the challenges of a fragmented payment structure-
Adapting to customer’s changing buying habits
-
Implementing an omnichannel payments experience
-
Securing cardholder data (PCI)
-
Managing international expansion and/or consolidation
12:15 - 13:45 Lunch Break
Track A - Delivering On Demand
13:45 - 14:30 Telefonica On the Spot Services: How to become a 45 years old start up-
How to transform an established company whilst changing brand identity
-
How to renew your product portfolio whilst changing the company’s market position
-
How to refresh your image as the same time as maintaining engagement with your customers
Carlos Juste
Head of Smart Retail, EMEATelefonica
Track B - Designing Blended Spaces
13:45 - 14:30 Blending digital and physical spaces: How to put the customer at the centre of your retail designs to create the ultimate experience-
What are the different types of spaces you should consider to create the perfect shopping experience?
-
What should UX designers keep in mind when designing retail spaces to offer customers a more complete experience?
-
What do you need to consider when mapping the customer journey to ensure your shopper is at the forefront of your designs?
-
Designers can design an ideal journey, but it is the individual who actually takes the journey-how to seize every new opportunity for interaction
Professor David Benyon
Head of the Centre for Interaction DesignEdinburgh Napier University
Track C - Future of the in-store experience
13:45 - 14:30 Exploring the role of RFID in developing Omni-channel and creating smarter in-store shopping floors.-
Investigating the best strategies in rolling out RFID and the impact on individual stores
-
Identifying the influence of introducing RFID on in-store sales
-
Improving stock accuracy: How can RFID be used to register products quickly and communicate live in-store inventory?
-
Future Opportunities: Examining the power of digital; Smart Mirrors, fitting rooms and displays.
Track A - Establishing Retail Partnerships
14:30 - 15:15 Our Flagship Journey : How can retailer’s best collaborate to leverage each other’s strengths and generate more interest and sales in each other’s products?-
How can retailers collaborate with store formats to leverage each other’s strengths?
-
Building new partnerships: how can you collaborate with other retailers to generate more interest and sales across each business?
-
How can you increase footfall when operating within a third party retailer where you have limited control over the store operations?
-
When does it make sense to collaborate with another retailer and when does it not?
Track B - Lessons From Luxury
14:30 - 15:15 What can you learn from the masters of experiential retail about designing stores that create sense of drama and keep customers coming back for more?-
How to create a retail experience that makes your brand stand out and create fans
-
How to roll out your in-store experiences on a global scale and ensure the execution is consistent and brand enhancing
-
How to make sure your retail experience is connected to everything else your brand does
-
How to nurture customer relationships post-sale to keep customers coming back
-
How can you conceive a store that speaks to Millennials while not alienating other generations of customers
Francesca Danzi
Owner, Danzi ConsultingFormer Burberry Global Retail Experience Director Beauty
Track C - Acquiring New Solution Partners
14:30 - 15:15 End of Track15:15 - 16:00 Crystal Ball Panel: Looking to the future- What are the types of trends we should expect to see in the store of 2025?
-
Where are customer expectations heading for future store designs?
-
Which digital technologies will be the new game changers to take your store into the future?
-
How will new entrants to the brick and mortar retail landscape shake up market dynamics-will this increased competition lead to new partnership opportunities?
-
How much of a threat are the online entrants that are opening stores?
-
Who will lead the way for retailers in adopting a customer centric in-store experience?
Professor David Benyon
Head of the Centre for Interaction DesignEdinburgh Napier University