Craig Smith

Craig is an expert in the strategy and delivery of in-store digital propositions, making his name at Marks & Spencer as the driving force behind the delivery of in store digital pilots.  This included the re-inventing of the in store ordering proposition which included the most significant rollout of iPads for staff assisted selling now accounting for 20% of all M&S.com revenue.  Craig also led there-imagining of the self-service kiosk into an in store touch screen loved by colleagues and customers alike.

Craig also performed a major delivery role on the £180m e-commerce re-platforming programme at M&S and
assisted M&S in setting up their API programme.  Craig possesses a unique blend of strategy, architecture and delivery experience and is known as one of the main subject matter experts of in-store digital in the UK.  Craig also runs the website retail-innovation.com and is a regular on the speaking circuit.