Gijs van Engelen

How to shift internal culture to move away from more traditional thinking and embrace new innovations

Which are the right digital tools to enhance the role of staff in-store: How to educate them as to how to use these tools, as well as when

Identifying opportunities to train and develop: how to maximise staff interaction with new technologies

How to navigate traditional company culture roadblocks to embrace the new digital world

How to get the buy-in from in-store employees when introducing new digital and physical elements in light of past negative experiences

Exploring how Omni-channel customer experience has become a brand differentiator

Examining the ways in which connected consumers use Omni channel retailing for their information, choice and convenience needs

In which ways can facilitating Omni channel behaviour raise brand awareness, drive loyalty and increase customer value?

How does Omni channel retailing help to drive customer in-store frequency and purchasing rates?