Ian Plummer

Director of Sales Operations
Volkswagen

Ian is responsible for sales of Volkswagen passenger cars in the UK totalling approximately 225,000 new cars sold to private and fleet customers, as well as the network sales of approximately 130 000 used cars. He is responsible both for the customer experience delivered by the nearly 200 Volkswagen Retailers, and also for ensuring the profitability of the franchised network.

Volkswagen UK have implemented a significant change to their customer journey over the last two years by applying Blended Retailing. The merging of the digital and physical touch points means they have created a much more joined up process which has strengthened the relationship between the customer, the retailer and the brand.

Ian will be sharing these insights at Future Stores 2016 in his session 'How to create a compelling case that secures the buy-in you need on every level'

Check out the incredible speaker line-up to see who will be joining Ian.

Download The Latest Agenda

Day 2 – Future in-store innovations

Monday, June 5th, 2017

09:00 Keynote: How to create a compelling case that secures the buy-in you need on every level

How to sell a concept to all stakeholders, get buy-in from the franchisees and engage employees
The critical success factors of a strong proposal and the importance of change management
The importance of demonstration ROI in your pitch, but also appealing to hearts and minds
Who you should engage at which stage to get the full stakeholder buy-in you need
Why you need to engage on every level to ensure a successful store and brand transformation

15:15 Crystal Ball Panel: Looking to the future- What are the types of trends we should expect to see in the store of 2025?

Where are customer expectations heading for future store designs?
Which digital technologies will be the new game changers to take your store into the future?
How will new entrants to the brick and mortar retail landscape shake up market dynamics-will this increased competition lead to new partnership opportunities?
How much of a threat are the online entrants that are opening stores?
Who will lead the way for retailers in adopting a customer centric in-store experience?