Professor David Benyon, Head of the Centre for Interaction Design at Edinburgh Napier University

Professor David Benyon


Head of the Centre for Interaction Design
Edinburgh Napier University

Check out the incredible speaker line-up to see who will be joining David.

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Day 2 – Future in-store innovations

Monday, June 5th, 2017


13:45 Blending digital and physical spaces: How to put the customer at the centre of your retail designs to create the ultimate experience

  • What are the different types of spaces you should consider to create the perfect shopping experience?

  • What should UX designers keep in mind when designing retail spaces to offer customers a more complete experience?

  • What do you need to consider when mapping the customer journey to ensure your shopper is at the forefront of your designs?

  • Designers can design an ideal journey, but it is the individual who actually takes the journey-how to seize every new opportunity for interaction

15:15 Crystal Ball Panel: Looking to the future- What are the types of trends we should expect to see in the store of 2025?

  • Where are customer expectations heading for future store designs?

  • Which digital technologies will be the new game changers to take your store into the future?

  • How will new entrants to the brick and mortar retail landscape shake up market dynamics-will this increased competition lead to new partnership opportunities?

  • How much of a threat are the online entrants that are opening stores?

  • Who will lead the way for retailers in adopting a customer centric in-store experience?